Content is king, isn’t it? If a business isn’t showing up on social media these days, it might as well not exist.

A lot of our clients feel awkward about making content. Even if they give it a go, they often end up feeling burnt out or run out of steam. But the thing is, they’re brilliant at what they do, and we really wish more people could see that.

We are, ourselves, of that generation, where creating content does not come naturally. We, much like many of you, grew up with playing with sticks outside, rather than being plugged into a world, that is much more entertaining. 

There are loads of books and courses out there on how to get better at this content thing. From storytelling basics to snazzy guides on shooting videos with your phone.

But none of them really talk about how changing the way you look at content creation can make a big difference. It’s often just a matter of seeing things differently. So let’s dive into that…

Think about your work, whether it’s a product or service, as your “art”. It’s probably something you’re super passionate about and hope to be known for.

This means your content is just your way of showing off your “art” to people. So, when you’re stuck on what to post, think about how you want to share what you’re all about with the world.

Everyone’s got their own style of chatting, right? And in real life, we find mates who get our vibe. It’s the same with talking to your followers on social media. There’s no “best” way to do it. You’ve got to find a style that feels right and stick with it. That way, the right people for your “art” will find you and stick around.

Just remember, don’t think of your content as your “art”. That’s way too much pressure. Your “art” is the cool stuff you do, not just how you talk about it online.