Great content! Yep. Great content is what will get those little Googlebots excited. Don’t worry! You will not be doing this purely for the robot’s sake. Relatable stories catch your customer’s eyes, ears, and, most importantly – trust. People trust Google’s decision to rank you higher, and they will have a better relationship with your brand, so you are killing two birds with one stone.

We are not talking about clickbait kind of content here. It has to provide value that keeps consumers engaged and interested in coming back to your website and staying in your brand’s world. Do your research and create content that your consumers are looking for, help them find answers to their questions, and solve their problems.

You also need to be on as many channels as possible (and applicable to your target market), including third-party media channels. Again, don’t worry. You can repurpose your content. For example, you can create a video, transcribe and turn it into a blog post. You can then generate a few emails from your blog posts and several social media posts, etc.

Bottom line:

You can get the most out of SEO through:

problem-solving articles

developing human-centric social messaging

finding strategic ways to repurpose effective content