As much as we all know that Zoom parties will not stay popular in the long run, we also know that those companies that put effort now into their digital transformation will. These days customer expectations are very high and it is up to you to make sure their experience is as close to perfect as possible and benefit from it yourself.

Yes, that is right! You as a business can benefit from this. A survey conducted not so long ago showed that 79% of respondents are willing to share personal data if it benefits them. This means that as long as you provide them with what they need, you have unlimited access to data. This data can be analyzed and converted into more business, better business, and growth in general.

With the quarantine consumer’s life is already complicated and if you can provide that feeling of ease for them, you will be rewarded. One way to do it is to adopt a personalization technique. For example, one of the restaurant chains decided to provide a completely personalized experience, by letting the client choose their taste preferences and fitness goals. Once they have done that, the app gives them a selection of meals that suit their needs.

Another example is Disney’s MyMagic+ app. It makes navigating Disney parks easier, allowing people to keep track of their plans, see wait times at attractions, and locate nearby activities. This will become even more important in the “new normality” world.

If you are unsure of how to gather this important information – give us a shout! We will be able to help.