Everything Clearwater Yacht Club does would not be possible without the dedication and hard work of a group of people who devote their time, energy, boats, and money to the encouragement of competition and excellence. This has surely been the underlying quality that has kept the spirit of Clearwater Yacht Club alive throughout its history.

OBJECTIVES:

• Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience.
• Create beautiful print items such as business cards, Tri-fold brochures & much more.
• Create a more user-friendly and visual brand story with improved navigation and trust points.
• Create multiple conversion points across the site to increase month-on-month visibility.
• Dramatically improve SEO performance and content marketing opportunities.
• Implement a fully responsive solution backed by WordPress CMS.

The goal of this website redesign was to execute a visually precise new digital asset and to focus on conveying their differentiator: their approach. This would include new content areas and overall deeper storytelling across the site.

We love working on re-brands because it’s an opportunity to come up with an entirely new look and feel. The old company site had a lot of text & colors demanding attention at once, so we wanted to create more natural page flows that let visitors digest important information. Gradients, textured backgrounds, and fresh icons give the site a more welcoming (but still professional) tone.