The Rule Of 7.
Is It Still Relevant?
A prospect needs to see or hear an advertiser’s message at least 7 times before they’ll take action to buy that product or service. This is a marketing “Rule of 7” that was introduced in the 1930s.
Is this still true, though?
The thing is that by the ’70s, the average consumer saw around 500 ads per day. That number has since increased to between 6,000 to 10,000 ads per person. That being said, it is undeniable that consumers have adapted and learned to filter information that they are being bombarded with.
This makes us believe that the “Rule of 7” still applies, with the exception that the consumer needs to not see or hear your message but to notice, listen and remember it.
What happens when we encourage repeat MEANINGFUL interactions?
Your brand remains front of mind It makes sales conversations easier It generates awareness across multiple decision-makers It enables you to be visible over long periods of time You handle various objections over timeThere are 3 basic ways to effectively connect with consumers:
Create a SOLUTION to their problem. Make a CONNECTION with consumers. Think CREATIVELY when it comes to any type of advertising and marketing.Struggling to think of a strategy for using these methods? Give us a shout! Our team is always here to help!
Product development is a lot riskier as there are more processes involved. As you can probably guess this just means that you are creating a new product/service and sell it into the market you already conquered. For example, if you have a hairdressers salon, you can start offering manicure services as well and offer them to your existing clients.
Lastly, there is diversification, which is the riskiest move, as it means that you are creating a new product/service and introducing it into a new market.
Business tools are only there for guidance and setting clear goals. As we all know it is a lot harder to achieve a goal when it is
